5 Social Media Best Practices for HOA Board Members
We tapped Tyleen Ortiz, the community association director for Associa Colorado Association Services, to share five best practices that will help you navigate social media with ease.
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4.8 billion people use social media worldwide. Learn how your HOA can use social media effectively!
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In today’s digital world, it’s impossible for homeowners’ associations (HOAs) to ignore social media. Social media is a great way to stay engaged and connected, as it allows users to gather and share information, discuss matters, and stay in the know about what’s happening in the community. However, board members must understand how to use these platforms correctly and to their advantage.
As the industry leader, we at Associa have decades of experience supporting board members and guiding them through social media usage. We tapped Tyleen Ortiz, the community association director for Associa Colorado Association Services, to share five best practices that will help you navigate social media with ease.
The five social media best practices she recommends for HOA boards include:
- Choosing the right platform
- Creating a social media policy
- Knowing the law
- Being active and professional
- Taking disputes offline
Download the ebook now to learn more about all of these tips for using social media as an HOA board member!
Frequently Asked Questions About Social Media
What is social media?
Social media is the name given to the collection of all internet-based platforms and applications that allow users to communicate, share information, and create communities based around content and common interests. Examples include websites like Youtube, Facebook, Instagram, X (formerly known as Twitter), and messaging apps like WhatsApp, Discord, and Facebook Messenger.
How can I grow my social media following?
You can grow your social media following by using a variety of strategies. The most common way to grow is by creating high-quality, engaging content around relevant topics. Catering your content to a website's algorithm with the right hashtags, SEO strategies, and trending topics also helps. Here is a list of tips:
- Create engaging content
- Be authentic
- Utilize eye-catching visuals
- Make consistent posts
- Share content that is valuable or informative
- Respond to all your comments and messages
- Follow related and relevant accounts
- Participate in conversations around other accounts and their content
- Ask for advice from successful accounts that you like
- Use strategic hashtags
- Collaborate with other content creators
- Monitor your analytics
What are the most popular social media platforms?
According to the Pew Research Center, the top ten most popular social media platforms in the United States during 2024 were:
- Youtube
- TikTok
- Snapchat
- X (formerly Twitter)
What are hashtags and how do they work?
Hashtags are the words, numbers, and phrases that tag, or follow, the hash symbol (also known as the number sign) on social media posts. They can also be used in video descriptions and user profiles.
Hashtags work as the metadata for social media posts, describing them so that they can be attached to a website's algorithm, promoting the posts or profiles to users based on their engagement and interests.
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