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#4 BE ACTIVE &
PROFESSIONAL
If your community has an official social media channel, make sure to use it.
Post often, engage with comments, and encourage homeowners to participate
by posting their own testimonials, reviews, and other HOA-focused content.
Staying active on your platform can be time-consuming, so think about forming
a dedicated social media committee to help support these efforts.
And remember, your community's social media page isn't a personal page.
Your HOA is a business; all posts represent and reflect the community. Keep all
interactions professional, use proper grammar, focus on facts, and refrain from
sharing personal views.
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