USE TECHNOLOGY TO YOUR BENEFIT
Now more than ever, people are adept at living and working in a virtual environment. Technology is
used for everything from connecting with family, friends, and colleagues to shopping for groceries, cars,
and even houses. It's estimated that 79% of homebuyers shop for homes online, and about one-third of
buyers say that virtual tours are extremely or very important to their home shopping experience. That's
why it's critical to list your house on all the major listing sites like Zillow, Trulia, and more. And in an
age where videos and online experiences are driving the market, a guided virtual tour can help
sell the property.
Tips for an engaging virtual tour include:
• Providing 360-degree views with zoom capabilities
• Offering clear, high-definition images without blur
• Highlighting the little details, like molding, architecture, and flooring
• Using a tripod to avoid shake or bounce
• Using good lighting
• Offering a self-navigation feature
