Associa Celebrates Hispanic Heritage Month by Honoring Hispanic Leadership and Community Impact

Celebrating Heritage. Inspiring Leadership. Building Community.

DALLAS — September 18, 2026 — Associa, the industry’s largest community management company, is proud to celebrate Hispanic Heritage Month by recognizing the contributions, leadership and diverse experiences of Hispanic professionals who help strengthen the communities the company serves.

With more than 2,000 Hispanic and Latino professionals bringing their talents to Associa, they represent an important part of the company’s workforce and contribute to its culture, leadership, and commitment to community.

Hispanic Heritage Month provides an opportunity to recognize the rich history, cultures and contributions of Hispanic and Latino communities while highlighting the individuals who continue to make an impact in workplaces and communities across the country.

At Associa, Hispanic leaders and professionals bring unique experiences, cultural connections and a strong commitment to service. Their stories reflect the many paths to leadership and the importance of representation in an industry built around people, relationships and community.

Jose Maldonado, President of Associa Capital

Originally from Monterrey, Nuevo León, Mexico, Jose Maldonado has been part of Associa for nearly two decades and currently serves as president of Associa Capital. Throughout his career with the company, he has held several multifaceted leadership roles, beginning with his work leading Associa’s international division and later expanding his responsibilities across finance, mergers and acquisitions, and growth strategy.

“My heritage and entrepreneurial spirit have always been important parts of who I am and how I lead. They have taught me the value of hard work, perseverance, family and, most importantly, relationships. I believe great leadership begins with understanding people and building meaningful connections. These values have guided me throughout my career and continue to shape how I lead, make decisions and support those around me. Hispanic Heritage Month provides a meaningful opportunity to celebrate the diverse experiences and contributions that make our communities and our organization stronger.”

Elvia Espino, Director of Public Relations and Reputation, Associa

A proud dual citizen of Mexico and the United States, Elvia Espino joined Associa in early 2026. As a first-generation Mexican American, Espino was drawn to the story of its founder, John Carona, whose own journey began with humble beginnings and a vision to build something meaningful with his own hard work and resilience, a reminder of Espino’s own nontraditional work path.

“Our communities are stronger because of the diverse experiences, cultures and work ethic of the people who serve them,” said Espino. “Hispanic Heritage Month gives us an opportunity to recognize the leaders and professionals within our organization and celebrate the contributions we make every day. I am proud to represent my heritage with “orgullo” (means pride in Spanish) at Associa and to be part of a company that recognizes the value of the voice I bring to my work.”

Ramon Heriberto Rodriguez, Account Manager, Associations Insurance Agency, Inc., an Associa Company

As a first-generation American born and raised in Dallas, Texas, Ramon Heriberto Rodriguez carries the influence of his family’s heritage with him throughout his career. His family’s roots trace back to Delicias, Chihuahua, Mexico, where generations of his family built the foundation for the opportunities that followed.

In his role, Rodriguez works to identify insurance solutions for current customers while also building relationships with potential new community association clients. His work reflects the importance of building trust, creating connections and understanding the needs of the communities Associa serves.

“Being a first-generation American is something I’m very proud of. My family’s roots in Delicias, Chihuahua, Mexico, have given me an appreciation for hard work, perseverance and the opportunities that come from building something for the next generation. Growing up in Dallas while staying connected to my family’s heritage has shaped who I am and how I approach my career. I hope to continue building on what my family started and, in my own way, create opportunities for those who come after me.”

Through its people- and community-focused approach, Associa continues to recognize the diverse backgrounds, cultures and experiences that contribute to stronger, more connected communities. Hispanic Heritage Month offers an opportunity to celebrate those contributions while inspiring continued leadership, connection and service throughout the organization.

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About Associa

With more than 340 branch offices across five countries, Associa is building the future of community for more than 7.5 million residents worldwide. Our 23,000+ team members lead the industry with unrivaled education, expertise and trailblazing innovation. For more than 48 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.