7. Why would I choose a platform where owners can freely
spread bad feelings about the community and the board?
Some technology solutions come with a built-in social media component where homeowners,
board members and community managers can all communicate with one another – but boards
are often concerned that this feature will have a negative effect on the community. This is an
important issue to clarify because with the right approach, the value of a platform's social
components can far outweigh the risks. This feature encourages homeowners to get engaged
when they otherwise wouldn't.
"Simply put, the social component helps you control the message. Owners already complain on social media
regularly, and a designated platform for homeowners to connect with the community allows the management
team and the board to address these concerns, offer more information and show publicly that they're solving
problems. It also allows for positive, productive interactions homeowners might miss out on otherwise."
-Lee-Anne Palin
Director of Operations
Associa Arizona
8. We already use Facebook in our community. Why
should we use a solution with its own social platform?
It makes sense to compare any technology solution with platforms you already use – but this
approach only works if those two solutions are similar. By exploring all the features each
solution offers and the specific ways they help you and your homeowners, you'll find the most
accurate basis for comparison and gain a clearer understanding of how the solution will affect
your community as a whole.
"Facebook connects to so many other people, groups and family members. Even in a closed group it's a
challenge to prevent non-residents from joining the page. Technologies created just for associations manage
owner access automatically; if an owner sells the property the access is removed. Tenants can be provided with
limited access by the owner of record.
Additionally, these platforms do more than Facebook can – they keep residents in the loop about community
events, store accurate and accessible community documents, and allow owners to view their account details
and securely manage assessment payment options. They make operations much more efficient instead of only
serving as a social media platform."
-Jennifer Freeman, CMCA®
Director of Management Services
Community Association Services of Indiana
