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#1 CHOOSE THE RIGHT
PLATFORM
When it comes to social media platforms, your HOA has no shortage of options. But it's
important to establish goals and select the appropriate avenue for communication before
jumping in. You'll need to consider the purpose of each social media platform, weigh the
pros and cons, and choose the one that suits the content you expect to share. Popular
social media platforms include:
• Private social network. Private social networks, like TownSq, are exclusive to their
members. Memberships are often invitation-only and people must be a part of a
common group to join.
• LinkedIn. LinkedIn is for professional networking. Use it to connect with other board
members and industry leaders, build skills, and consume educational content.
• Facebook. One of the most used social networks, Facebook tends to be more personal.
This platform is for telling community stories, joining groups, and engaging with friends.
• Instagram. Instagram is a free photo and video posting app. It's ideal for sharing photos
and videos, both privately and publicly.
• X (formerly Twitter). A public social network, X is typically used to communicate news,
statistics, and quick updates.
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