For an easy way to get started, establish your community's official channel on the platform that best
suits the content you expect to share with your residents. Then, only use this channel as your primary
means of communicating via social media.
LinkedIn is used for professional networking. It's
a platform where you can connect with other
board members, industry leaders, and colleagues.
It's best for educational content and events.
LINKEDIN
Facebook often has a more personal connection
and can be used for news, events, community
stories, polls, surveys, and more.
FACEBOOK
Twitter is typically used to communicate news,
statistics, facts, events, and community stories.
TWITTER
Board members usually use social media to communicate information on events, community news,
and post polls and surveys, but it's important to consider the purpose of each platform. While there
are several social media channels to choose from, the ones that hold the most value for association
communications include Facebook, Twitter, and LinkedIn.
USES FOR PUBLIC SOCIAL
MEDIA PLATFORMS
