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CHAPTER 14:
COMMUNICATION
Part of being an effective leader is maintaining transparency. By being transparent, you're
keeping residents—constituents who help fund operations—informed of what's happening
within the community and the board that leads it.
Communication is most successful when it takes a variety of forms—personal and public,
written and verbal. The more forms of communication delivered, the better. You want to make
sure that owners have plenty of opportunities to receive or access information.
BOARD & INFORMATIONAL MEETINGS
Increase meeting attendance and
participation by setting the schedule
one year in advance. Adopt an agenda
policy that makes it easy for the board,
chairs, and owners to understand the
order of business. Address meeting
notices, open forums, and how new
business gets presented. In times when
face-to-face meetings aren't an option,
have a virtual solution in place.
WEBSITE
A website is a great tool for distributing
real-time information. Links on the site
can include phone numbers, board
members, association photos, and
events.
WELCOME LETTERS
& WELCOME COMMITTEE
Show new residents
you're an involved
community and make a good first
impression by sending a welcome packet.
The welcome packet should have all the
helpful information an owner needs. A
greeting from a welcome committee is
also a nice personal touch.
NEWSLETTERS
Establish an ongoing, scheduled newsletter,
and make sure it's accessible in both print
and electronic formats. Include articles
on board briefings and annual meetings,
but make the feature articles consumer-
focused, covering legal issues, trends,
and general information aligned with your
members' demographics.
