2. Ineffectively Communicating
Communication is at the heart of everything we do. It's the key to life, work, and relationships.
Without effective communication, a message can lead to error, misunderstanding, frustration,
or even disaster by being misinterpreted or poorly delivered. When everyone takes the time
to communicate effectively, the relationship between the board, residents, vendors, and the
manager will strengthen and elevate the levels of mutual understanding and cooperation in
successfully reaching the community's vision and goals. When a board properly communicates
with their community manager, it'll only make it easier to lead and represent their community."
- Erica Horndasch
Vice President of Business Development
Associa Chicagoland
"
Effective communication is one of the most important tools available to promote a positive and
cooperative spirit. Board members must frequently communicate information, goals, progress,
and outcomes to the membership. It's crucial to educate residents about why a decision was
made, explain the time and energy spent to review options, and listen to feedback. Regular
and clear communication builds trust and prevents gossip from getting perceived as the truth.
