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2. INEFFECTIVELY
COMMUNICATING
Effective communication is one of the most important tools available to promote a positive
and cooperative spirit. Board members must frequently communicate information, goals,
progress, and outcomes to the membership. It's crucial to educate residents about why
a decision was made, explain the time and energy spent to review options, and listen to
feedback. Regular and clear communication builds trust and prevents gossip from getting
perceived as the truth.
Communication is at the heart of everything we do. It's the key to life, work, and
relationships. Without effective communication, a message can lead to error,
misunderstanding, frustration, or even disaster by being misinterpreted or poorly delivered.
When everyone takes the time to communicate effectively, the relationship between the
board, residents, vendors, and the manager will strengthen and elevate the levels of mutual
understanding and cooperation in successfully reaching the community's vision and goals.
When a board properly communicates with their community manager, it'll only make it
easier to lead and represent their community."
- Erica Horndasch
Vice President of Business Development
Associa Chicagoland
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