2020 OUTLOOK: 4 KEY DEMOGRAPHIC SHIFTS
COMING TO YOUR COMMUNITY ASSOCIATIONS
In the new decade, you'll start to notice some changes in the landscape of community
associations. The following are some shifts you can expect to see and the impact they may have
on your community.
1. Population Distribution Shifts
According to research from the University
of Virginia, by 2040, seven states—Texas,
California, Florida, Georgia, North Carolina,
Pennsylvania, and New York—will make up
50% of the U.S. population. Community
associations in these regions should prepare
for growth and expanding regulations
aimed to handle the boom in population.
2. Racial & Ethnic Shifts
The Pew Research Center predicts that
by 2060, a single race will not have the
majority in the United States. As cities
and communities become more diverse,
associations need to be mindful of different
cultures when creating and enforcing rules.
3. Generational Shifts
Right now, five generations are working
and living side-by-side—Traditionalists,
Boomers, Gen X, Millennials, and Gen
2020. This is shifting the way homeowners,
board members, and service providers
interact. Instead of casting generalizations,
community leaders must understand how to
work with people from various generations
and what they expect from their community.
4. Customer Service Expectations Shifts
Because we live in a digital age, consumers
expect to receive nearly everything
instantaneously—including service from
their board and management company.
Community associations must adapt to
these new customer service expectations
by offering digital communication channels,
self-service options, knowledgeable reps,
and quick responses.
