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The Best Bath Towels (And How to Keep Them Fresh)

MKTG-16-960_Towels_partner_Post-01.jpgRub a dub dub – what’s the best towel for the tub? The experts at Parachute, our go-to home essentials brand, are here to tell you. Plus they have some savvy tips on how to extend the lifespan of your towels. 

Loomed from premium long-staple Turkish cotton using innovative Aerocotton Technology, Parachute’s towels were designed with softness, absorbency and durability in mind. To help maximize their features and benefits, Parachute put together a guide on how to care for towels – from laundering to hanging – so you get the most out of bathing with the best.

What to Avoid

To maintain the premium quality and performance of your towels, avoid fabric softeners and bleaching agents because these coat the natural fibers. Also, keep your towels away from household cleaners and personal care products that contain benzoyl peroxide or alpha hydroxy acids because these may cause discoloration.

Do not wash your towels with items that could pull or snag the fabric. These include clothing with zippers, hooks or Velcro. For best results, dedicate the load of wash to towels only. Pro tip: In the event of a snagged loop on your towel, resist the urge to pull it. Simply cut the loop with scissors.

Washing and Drying

We recommend washing after every third use. To launder, use cold water and just a small amount of detergent, as soap buildup inhibits drying performance. By dedicating your load of wash solely to your bath items, you prevent pilling – which occurs when long fibers rub against short fibers. Be sure to wash different color towels separately.

Before drying, give your towels a shake to fluff up the fabric. Tumble dry on low (high heat damages the fabric) and remove promptly, because over-drying creates brittle fibers.


For wrinkle-free towels that evoke hotel suite vibes, we recommend the following method for folding: First, lay the towel flat on a surface and smooth out any wrinkles. Then, starting with the long side of the towel, fold the length in thirds. Grasp the short side and fold the towel in half. Repeat this step. You should be left with a neat square which will hang beautifully over a rod – showcasing Parachute towels’ dobby design – or will look equally neat and tidy stacked on a shelf.


Between uses, hang your towel to dry. Never pile a damp towel on the floor or into a hamper, as this will encourage growth of mildew and mold. Instead, drape the towel over a towel bar, which allows it to hang flat and air dry most quickly. When a towel is hung on a hook, moisture gets trapped between the folds. Trapped moisture = bacteria. We’re guessing you don’t want that in your bathroom.


Your towels are work horses. Subject to daily use and frequent washing, it’s inevitable that they will eventually start looking tired. Plan accordingly: Replace your bath linens about every 2 years. We suggest donating your old towels to your local animal shelter or repurposing them as cleaning rags. Good for you, good for the environment.

The best bath towels are calling your name. Shop Parachute’s classic towel collection now.

For more stories to enhance your home life and inspire your waking moments, visit the Parachute Blog at


About Parachute

Parachute makes premium quality home essentials to enhance your life. We believe that high quality, smart design and personal comfort shouldn’t cost a fortune – and that above all – you should start and end your day feeling your very best. Discover our bedding and bath collections now. Visit and join us on social at @parachutehome.

Associa does not receive any paid affiliate commissions from Parachute.